Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts. While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save time.

To the millennials of this generation, social media may seem like second nature. Indeed, to children being born and raised in 2016, it probably will be. But social networks such as Facebook, Twitter and LinkedIn are all still fairly recent, and can sometimes leave existing business owners feeling pretty mystified.

Learn More about Your Customers When did you last fill out a customer survey? Perhaps it has been months or years, like most people. Nowadays, getting information about consumers through this old method is not as effective as before.

As a start, let us look deeper into the wonderful yet complex world of social media. Definition Social media is basically any Internet or mobile phone based application that lets you share content, ideas and information with other people. You can regard it as an assortment of methods by which you can connect with like-minded individuals worldwide.

Nowadays, the way we advertise is not limited to what you offer, but about the story you tell behind the product and service, which make customer curious, to buy it. Your online promotion will not give you any result until you include social media in your strategy. It’s because social media is the heartbeat of your marketing strategy.

Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making a purchase and thus rely on your online reputation to make business decisions.

When someone uses social media, it is up to them how they decide to present themselves, and this means that they have a lot of control. Still, this is not to say that everyone who uses it will realise this.

When it comes to using social media and really working our connections, it is very easy to fall into the trap of choosing what is easiest. It may be time to look at what we are doing and eliminate the easy path if it is not the way that produces the best results.

Some people consider traditional marketing and internet marketing as too challenging. Wait till they try Social Media Marketing, which is like herding cats. Facebook is now gaining more traffic compared to Google, while TripAdvisor reviews are influencing the decisions of millions of travelers each month.

When you set out to prepare your social media strategy, you needed to be aware of one word above all: commitment! Yes, Social Media is fun to begin with, but one of the commonest pitfalls witnessed by businesses using social media is a swift decline in interest. Read On…

If you’re using social media to help market your business or your clients’ businesses then it’s important to understand how to ensure that the audience you want to see the message, sees it. The only way to do that is to take the time to know your audience, check the stats the social media collects, and test your assumptions.

Social media is an important component in your online marketing endeavors. In fact, it can be one of the most important channels of marketing that you use to advance your business to the next level if you become a social leader. You can set out to become a social leader by understanding the actions of social leaders.